It is not that Billund, a placid town of 30,000 people in the heart of Denmark, is in any crisis. The design, promotion and marketing of Lego’s colorful little plastic bricks will remain in Billund. But between now and 2009, virtually all the manufacturing will go to factories in the Czech Republic and Mexico. In the process, the number of jobs at Lego in Billund will drop to 1,600, from the current 2,500. Five years ago, Lego employed 4,000 people, who held roughly half of all the jobs in Billund.
What surprises me is not that they are moving, but that they still had any production at all in Denmark.